Web Copywriting Tips

SEO Website Copywriting Techniques

Did you know that the search engines know more about your website content than you do? It’s true. Most businesses write copy to market their products or services without realizing how the search engines are going to be rating their information. Here are just a few things the Search engines look at a website’s content.

Complex Words

Website content is graded or judged on the use of complex words. A word that has 3 or more syllables is considered to be complex. Search engines know within seconds how many complex words a website has per page, per paragraph and per sentence. It also knows the average syllable for all the words in the paragraphs on the page. Do you know how many complex words are on your website? We can tell you.

Webpage Sentence Count

Search engines know exactly how many sentences are in the content area of every searchable page of a website. This is very important because is someone is looking for information on a product or service and your competition has a higher webpage sentence count on their site than yours who do you think is going to land on the top page of the search results? A high quality webpage sentence count is very important. We can tell you.

Fog Reading Level

Search engines know the Fog reading level of the web content on every searchable page of every website. This number, or index, represents the readability of the content. Let’s say the index for a page is 10. This means a person would need to have 10 years of schooling (or about 16 years old) to thoroughly understand the content of that page. This is important when writing powerful content for your audience and the products or services you are marketing. Do you know what your Fog reading level is for your website pages? We can tell you.

Flesch Reading Level

Search engines also know the Flesch reading level for every searchable page on the internet. The measure for is from 1 to 100. The lower end of the scale is more difficult from a readability sense and the higher the number the easier it is to read. This is an important factor for search engines when it comes to indexing websites and if or where they will show up in the search results. Do you know what your Flesch Reading Level is for your website pages? We can tell you.

Flesch-Kincaid Grade Level

The Flesch-Kincaid grade level works like the Flesch reading level but is geared more towards comprehension difficulty of the content. The rating is much like the Fog reading level in the sense that it bases the number off of years of schooling. Again, this is another important factor that search engines look at when deciding which websites make the search results and which ones will not. Do you know what your Flesch-Kincaid Grade Level is for your website pages? We can tell you.


Plagiarism is one of the quickest ways of losing out in the search engines. One of the biggest mistakes you can do is copy some or all of another websites content and put it on your site. Search engines know exactly who had that text first and where it came from. It is important to make sure you know the text on your website is original and not something cut and pasted from various sites.

One of the biggest mistakes you can make is to hire the cheapest online web copywriting services just to fill up your site. Another mistake is to go to a “free website content” site that is full of articles for you to copy for your site – if the search engines know where it came from then THEY are getting all the credit and you are getting nowhere fast! Do you know where your website content came from? We can tell you.

Final Thoughts

These are just a few of the concerns you should have about the copy or content on your website. There are many more smaller details that go into building a strong page for the search engines. If you think that there is no rhyme or reason for why websites get on the top pages of the search engines – think again. Every bit of data, code, sentence structure, image, banner, link and on and on has a specific reason and purpose in the search engines.

If you have any thoughts about the quality of your website content we can do a review of your website and explain many details of why it is or is not working at full capacity. Fill out our secure contact form below and introduce yourself and we’ll get you on track right away.